Monday, January 17, 2011

Self-limiting beliefs and carpet protectors:

It's worth pointing out that nothing can hold you back more than your own firmly held self-limiting beliefs. Remember, whether you think you can or you can't--you're right.

That said, let's look at another one of the biggest reasons that cleaners don't offer protector to their customers: the cleaner thinks the customer thinks that the carpet was already adequately protected at the mill.

Now, it makes sense to believe our customers think that way--especially if you've heard some of the promises made by the carpet mills and retailers to their customers. If you didn't know better, you'd think carpet is bulletproof.

But we also have to remember that consumers are pretty smart and naturally skeptical. As a carpet cleaner, you have a unique position with your customer as an independent third party to provide them with the truth about their carpet and what is necessary for them to properly care for it.

Now, some of the confusion comes from some of the technical issues. The majority of carpet is made using nylon fibers. And when most nylon fibers are made, the fiber is extruded and the dye is applied, followed by acid dye blockers.

This is where many carpet retailers as well as …

Ref: Carpet & Rug Institutes Carpet Maintenance Guidelines Products I Like To Clean My Carpets: Febreze Carpet care 

No comments:

Post a Comment