Wednesday, May 25, 2011

Business Effectively on a Start-up Budget

A foreclosure cleanup business, you can offer a plethora of services. The services offered can include everything from trash-outs, to initial yard care, to ongoing lawn maintenance, to boarding up windows and doors of abandoned foreclosures, to lock changing, to pressure washing the sides of houses, garage interiors and drive ways, to full-fledge painting, repairs, and so much more. You can choose to provide any of these services exclusively, or in combination with other services. This can make determining where to strategically advertise somewhat tricky.

Don't Overlook Advertising

When you just start your business, you will have normal start-up expenses that include licensing and registration, insurance, telephone service, uniforms (which can be plain old orange t-shirts and khakis), miscellaneous supplies, equipment rental and a few other necessary items. It will be tempting to penny pinch on effort when it comes to foreclosure cleanup advertising because it will be an expense you don't feel like you can see, touch, put your hands on. Don't. But if you don't advertise, your phone won't start ringing and you be making a dime. Your doors will close before you get going.

Free and Low-cost Advertising

One of the cheapest forms of advertising, on a "start-up" budget, is classified ads. We're talking about virtual, online advertising. Classified ad sites like Craigslist, Backpage, eBay Classifieds (formerly Kijiji), ClassifiedAds, and others, are excellent outlets for advertising your cleaning foreclosures business. These websites have both free and paid options and they are broken down geographically. You can click your mouse and be taken to your city and state and start typing away your ad into their systems immediately. It usually takes 15 minutes or so before your ad is visible to customers who may be seeking your company's services. Some sites post instantaneously, within seconds.

Ref: associatedcontent.com

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